If you wish to communicate with millions of target audiences simultaneously and are currently looking for an effective business marketing technique, then bulk messaging using SMPP services is a field you must explore. This field pertains a huge potential of not only communicating with humongous audiences quickly and promptly but also ensures effective business marketing throughout its existential tenure. Further exploration of SMPP SMS gateway and SMPP client shall also assist you to know the intricate details about SMPP services and its scope in your business framework.
Bulk messaging holds recent emergence in business marketing and is termed to be the best marketing technique of the 21st century. Adding further, this technique has allured its business clients to communicate with tens of millions of target audiences simultaneously and effectively. Speaking in technical terms, bulk SMS service is the mechanism of dissemination of messages to huge target audiences using the potential of SMS services. Using this potential, the business units can spread their business word to such humongous target audiences within seconds, that too at the ease of few system clicks. SMPP services or better known as SMPP protocol is the standard definition that helps execution of bulk messaging in the existing business framework using the principles of SMPP standards.
A commonly used abbreviation for short messaging peer to peer protocol, SMPP protocol is an open, industry standard, telecommunication platform developed by SMPP forum. This protocol defines the technicality of sending bulk messages by using SMPP standards and architecture. Here, it is worth noting that the entire SMPP framework ranging from SMPP server to SMPP SMS gateway is based on level 7 TCP/IP protocol. Based on level 7 TCP/IP protocol libraries, SMPP is widely accepted throughout the world owing to its idealized telecommunication standards and principles. Adding further, usage of these ready to use libraries facilitate the developers to directly develop SMPP client entities with these libraries and not bother themselves with the intricate details of port programming and TCP/IP protocols.
The adherence of this protocol helps in quick and responsive delivery of messages to the target audiences. Speaking in technical frames, the SMPP services are used for an effective exchange of information between SMPP server and external client entities via SMPP SMS gateway. While the former unit is known as Short messaging service center (or SMSC), the latter unit is called an external short messaging entity (or ESME). The harmonious functioning of these two entities along with SMS gateway enables the business units in sending and receiving tons of bulk messages. SMPP protocol is used to Trans-receive messages to and from UTMS, GSM, CDMA, TDMA, and iDEN cellular networks.
Knowing SMPP client-server architecture …
As stated, SMPP standards form the base of the entire bulk messaging technique. In accordance with these standards, the institution must follow the client-server framework for implementing SMPP SMS services. Thus, there exists a server-side entity, better known as SMPP server and a client-side entity known as SMPP client or ESME. While the former unit serves to be at the center of the entire process, the latter unit is designated to each client entity. Interaction between these two entities helps in trans-reception of bulk SMS to and from the target audiences. A deep dive into the client-server architecture shall assist you in the proper understanding of SMPP services.
1. The SMPP client …
Often known as ESME, the SMPP client is the client side entity that is responsible for sending and receiving bulk SMS to target audiences using the potential of SMPP standards. Generally, an ESME is an organizational client (corporation, program, client, etc) that wills to utilize SMPP protocol within its business architecture. If the client wishes to send or receive messages, it must establish a firm and secure SMPP connection with the server or SMSC. Since the central entity is singular in nature, it is not advisable to have continues connection between ESME and SMSC. Thus, the connection is established only for a given frame of time and then forth disconnected. This establishment/disconnect is practiced using the principle of TDMA.
TDMA, an acronym used for time division multiplexing is a channel accessing method (CAM) that is used to facilitate SMPP server sharing without incurring any interferences. Using this accessing method allows SMPP SMS gateways to let multiple client entities share and use the same SMPP server for different time slots. The key essence of this sharing lies in the fact that various ESMEs transmit in instant succession. Thus, multiple client-side entities share the same potential of the SMPP server but only use a segment of its magnitude.
2. The SMPP server …
On the other hand, the SMPP server is responsible for addressing all queries raised by the SMPP client entity. In the intricate process of operation, these queries are related to submitted SMS reports’ and status, connection establishment requests, received SMS updates, SMS statistics, etc. Here, it is worth mentioning that the Short messaging service entity (SMSC) is connected with the well-webbed network of mobile operators and Mobile centers.
3. The SMPP SMS gateway …
The SMS gateway acts as the interactive platform for SMSC and ESME. Both the units can exchange a set of information required for sending/receiving bulk messages. Along with being an interactive platform, the SMS gateway is responsible for routing the incoming and outgoing messages and thus channelizing these messages as per the business needs. With universally accepted standards used by SMPP SMS gateway providers, the average throughput of SMPP services is 300 messages per second. Thus, the gateways can route up to 300 short messages per second using the potential of SMPP services.
