Web design is a facet to website development that has its due importance from the relevant audience. The webmasters realize how significant a role their website’s design plays in making their business create waves in the market. An online representation of the brand, the website communicates to the Internet users what the business is all about.

Having said that, there still is a huge number of webmasters who struggle with their website designs and getting the right formula for it. They are on the constant lookout for the right recipe when it comes to giving their website a look that is appealing as well as one that falls in tune with their brand message.

Here are a few web design concepts to keep in mind before you go ahead and paint your website in your brand’s colors:

You Don’t Have to Just Overwhelm Your Visitors

If your idea of a web design is mind boggling visuals, you have got it off the mark, completely so. Web design goes beyond adorning your website with layouts and colors that are too fancy and full of fluff. A web design has to be something that enriches the user experience – no matter how gaudy or how subtle it looks. You have to deliver logic behind using certain colors and patterns on your site. you can include dashes of pink on a website dedicated to content writing services. Even if you do, it has to be done with a subtlety that is a mark of a corporate website. F however, you are running a digital marketing agency website, you might be tempted to use a lot of creativity and hues. Apparently, that’s the way to go, but you don’t have to be over ambitious with your intentions. Do not bath your website with sissy colors and convoluted patters that only confuse the visitors

Pull User’s Attention Towards Some Focal Points

There are pieces and snippets of content on your website that you want your visitors to read. So, design your website in a fashion that makes user focus on that piece of text. Wrap a box around it or point an amalgamation of hues towards it, so that your message doesn’t go unnoticed, even if the user is not reading the complete content on that particular page.

Don’t Make it a Pain to Navigate through the Site

If a user is being given a hard time scrolling through the pages, you can be rest assured he is not staying for long. When, in your endeavor to create a bizarrely unique website, you make navigation a feature much encrypted, it becomes inconvenient for users to find their way through your website. Besides, some website designers completely do away with the search box on their site. This is arguably a suicidal decision since you are not giving your visitors a way to find a specific piece of information where they only have to type a keyword in the search box. The absence of search boxes is making it harder for your users to pilot through the site and giving them a good reason to increase your bounce rate.

Be Your Own Critique

At the end of the day, you are the best judge of your work. Have a glance at your design from an unbiased lens and observe points that you, as a user, don’t like or the ones that are making you navigate away from the page. it goes without saying that you must remove those without wasting dime of a second.

There is a lot of setup to website design, and once you start making the right moves, the results start coming in quietly.

Author bio – Mike is a blogger by mood and web designer by profession. He gives ideas to convert Photoshop to WordPress theme and loves to share his thoughts on social media. You can log in to his web to get various other PSD to joomla conversion services.