Creating an impactful footprint for yourself isn’t easy. Many people make the mistake of thinking that only one or two factors, such as SEO or a visually appealing website, determine your success.
However, they couldn’t be more wrong.
In fact, there is a multitude of factors that contribute to your success. From keyword research to call-to-actions and an attractive website, there are SO many factors that could make or break your online marketing.
Blogging, and content creation in general, could make or break your presence. Blogging isn’t just about making your blog attractive or choosing the best blogging platform, it’s about the right content, too.
Keeping everything in mind, optimizing your blogging technique and managing the quality of your content is essential to generating valuable leads. Regardless of top-notch your SEO strategy is, it’ll all go to waste if your content isn’t relevant.
Due to the importance of blogging and the role it plays in your online presence, here are four tips on how you can use it to convert your leads:
Research for the Best Content
Nobody has ever succeeded at anything without conducting considerable reach. Researching articles related to the industry can give you a sense of direction and add value to your content.
Look into the kind of stuff that works for other bloggers in your industry, and definitely focus on what’s NOT working. Internalize the type of formats other successful bloggers follow so you can incorporate that into your own content. Researching helps to add different angles and allows you better understand on the content you need to focus on more.
You can also branch out to other industries. It’s possible that bloggers in your industry may not have caught up to new trends, but that doesn’t mean they won’t work for you. Additionally, including content that’s diverse and covers multiple areas gives your readers more options and also gives them an impression that your expertise isn’t just limited to one field. Remember, giving them an all-rounded experience is a key to your success.
Offer a wide variety of content to read by including multiple types of content – interviews, listicles, infographics, videos, and articles – and become their go-to blog for anything.
Know Your Target Audience
Perhaps the most crucial aspect of blogging is your knowledge of your target audience. Trust me when I say that all your lead generation efforts will go to waste if you don’t know what your audience wants.
At the end of the day, it’s vital for you to create your own space or niche in your industry and offer value to your audience in a way nobody has done so before.
You know best the kind of leads you’re looking to generate, so work on your buyer persona template and the stage at which your buyers are. Then, it’s as simple as imagining yourself in their position and giving them what they want.
Work With Bloggers Who Have Massive Social Presence
You may not think this particular aspect is as important as the others, but I promise it’ll yield HUGE results for your lead generation strategy.
For starters, you need to look for bloggers who have the most influence in the industry you work in. This part’s easy since all you need to do is do a little research on social media and follow the ones who have the most presence and the largest number of followers.
Once you know which blogger would be right for you, you should engage with them. You can encourage engagement in multiple ways, such as commenting on their posts and sharing it on your own social media platforms. This helps establish a relationship with them and increase their familiarity with you.
What’s crucial to remember, though, is that these particular blogger probably get thousands of emails every day so it’s easily for yours to get lost in the clutter. To get past this obstacle, you can consider hosting an event for bloggers and meet them in person. You can also send them a message and offer a free trial of your product or service. If they have a positive experience, they might just review it for their large number of followers.
Utilize All Mediums To Promote Your Content
Generating maximum leads will definitely require promotion across a wide variety of mediums, the most important of which is social media. Content creation isn’t just about making content; it’s about ensuring it reaches the right audience, too.
Your audience will rarely reach your content through search engines alone and, hence, it’s essential for it to be available on platforms, such as Facebook, Twitter, and LinkedIn. You can post links to your content on these sites and, even, create stories on Snapchat and Instagram to promote your latest content.
Another medium that’s often overlooked by bloggers is email marketing. Promoting your content through email allows your audience to stay updated with your latest offers.
Lastly, you can create a “recent articles” section on the emails you send out which readers can use to find out what new content you have to offer on your blog. You never know how many leads you’ll manage to generate this way.
The aforementioned tips are great for your blog and, once incorporated, will start generating leads for you in no time. Remember, every blog has its own DNA and what’s working for other may not work for you in the exact same manner. However, like anything else, it’s crucial for you to experiment and determine which combination of strategies will yield the best results.
Have you tried any of these lead generation strategies for your blog? What about any other strategies? Let us know in the comments below!
About the author:
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.