Want an Effective Testimonial? Raise These 5 Questions

Every testimonial you ask from your customers is one step closer to client satisfaction. Nobody can evaluate your brand better than the customers, because they will always give genuine feedback regarding the products you sold them. Most customers read testimonials before making any purchase decision, and some of the things they look out for are the benefits and features of the product. However, they also weigh the advantages against the disadvantages of the product before buying. The following are the 5 key concerns that you should raise in order to obtain effective testimonials:

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5 Questions to raise for Effective Testimonial

1. Usability: Did you have problems handling the product?

While some products are easy to use, some require expert knowledge. For instance, most machines require some level of expertise to operate. However, this does not mean that anyone who lacks that expertise should not or will never use it. You will always get a beginner and you cannot chase them away. This is why you need to make sure that you include a user guide in every product you create.

Ask questions such as:

  • What was your experience using the product?
  • Did you require any assistance for you to be able to use it?
  • Did you have problems maintaining the product?
  • What mishap did you suffer when using the product?
  • Did you have to take any extra precaution when using the product?

These questions will not only make you identify with the customer’s experience, but also help you improve on the products. Sometimes you will have to call the customer to reassure them that any mishap suffered when using the product will never happen again, but do not lie; only promise what you can deliver. This follow up will not only boost your brand marketing effort, but also help build trust and goodwill between you and the customer.

2. Benefits: Did the product help you in any way?

Every product is created with the sole aim of solving some specific problem. If your product is not helping the people who buy it, then you should consider closing shop. An effective testimonial needs to unearth the level of satisfaction the customer got while using your product.

To achieve this purpose, ask questions such as:

  • Did the product serve the purpose for which you bought?
  • If yes, what did the product help you achieve?
  • Other than the prescribed use, did the product help you meet other needs?
  • If yes, which other ways did the product help you?
  • Are you satisfied with the results you got after using the product?
  • If you are not satisfied, what do you think should be modified so that you can obtain maximum benefit from the product?

The answers you get from these questions will help you determine your strength as a brand, and whether you have an opportunity to grow. It will also tell you whether you are making progress as far as winning the customer’s trust is concerned. The benefits listed will also help determine your competitive edge, so make sure the customer lists as many benefits as possible.

3. Accommodation: Did the product accommodate you?

It is important to know whether your product is accommodative enough to your target customers in terms of distance, presentation and pricing. If your product targets the low-end market, do not make it too expensive for them. If it is for children, do not use complex designs that children cannot identify with. Make sure that the customer can identify with the packaging, marketing and presentation.

Ask question such as:

  • How did you learn about the product?
  • Did you experience problems locating the product in the store?
  • Did you get value for your money?
  • How did you pay for the product and was it convenient for you?
  • Did you have trouble shipping the product or transporting it home?
  • Where did you buy the product?
  • Where would you like to buy the product next time?

These questions will help you plan your marketing and advertising campaigns. They will also help you with the pricing strategy so as to ensure that customers get value for their money. If they are not getting value for their money, you either need to peg the price down or improve on the product quality. Introducing more points of sale and new payment options might be necessary improvements, based on the insights you get from the testimonials.

4. Competition – Will you use the product again?

At the end of the day, you should be able to attract more customers to win the competition. You also need to retain as many first time customers as possible. An effective testimonial should therefore be capable of revealing your market positioning. Your brand will become popular if you are able to offer more and better than your competitors.

Ask questions such as:

  • How did you learn about the product?
  • Have you used similar products before?
  • If you have used similar products before, how different is this product from the ones you have already used?
  • Will you use the product again?
  • What did you like most about the product?
  • Would you recommend the product?

These questions will help you determine whether you are any better than your competitors. They also help you determine what to focus on and which key areas need improvements. If your customers are happy, your profits will go up. However, if customers are unhappy, profits will go down hence affecting your brand sustainability.

5. Features – What did you like most about the product?

One important factor that potential buyers look out for when buying a product is the product value. You might have a very strong brand, but the moment the value of your products goes down, your business will also start sinking. Therefore, you need to ensure that your brand stands the test of time by offering the best quality all the time.

Ask questions such as:

  • What are the three top features you liked about the product?
  • What other features would you like the product to have?

Different people have different preferences and tastes. Include all the features that customers want in your product and you will be amazed how this variety will attract even more customers.

In conclusion, remember that an effective testimonial should address the 4 key areas of SWOT analysis. Learn the strengths of your brand and focus on them, your weaknesses and make necessary improvements, opportunities and capitalise on them, threats and address them. Asking the relevant questions will give you quality feedback which eventually gives you an edge over your competitors.

Author Bio:

derekDerek Fraser is an online manager for Vegas attorney. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

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