Hello everyone, I am going to do Part series of discussing various Black Hat SEO Techniques that should be avoided to get good Google Ranking. In the first part i am reviewing three techniques that are shown in the figure below:
Google changes its searching algorithm very frequently and updating the existing algorithm with more and new features to present better results to the visitors. SEO is the main technique that is being used by Bloggers and Web Administrators to get better ranking for their website in search results. SEO is ‘Search Engine Optimization’ and it ‘ is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users’[1] . There are many tutorials available on internet by various authors about the better SEO technique but none can match the impact of original and unique content. SEO can be done either correctly and lawfully which will surely result in better search and the other SEO is using Black Hat techniques which will land you penalize by Google and drop in search rankings. In this article I am going to three black hat techniques that you should avoid while performing SEO activity for your website or Blog.
Avoid the following Black Hat Techniques:
1) Cloaking
It is the most practice Black Hat SEO Technique, Cloaking means fooling the Google Search. By fooling it means that presenting different content to Google than the actual content on the website or Cloaking can be defined as “Cloaking refers to the practice of presenting different content or URLs to human users and search engines [2]”. In [2] example of cloaking has been listed which are as follows:
- Serving a page of HTML text to search engines, while showing a page of images or Flash to users
- Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
A more common and easy to understand example of cloaking can be like making Google thinks that your webpage contains data for Android Apps Development but after visitor click the URL page is navigating to some shopping site or any other site which is not development of Android Apps. Google continues monitors the search query and results and maintain the complete database and after performing various mining techniques these activities can be easily detected and penalise by Google. Some of the tools and online sites that can help monitoring the cloaking activity are given below.
You can check your site and Blog through these services and be sure that you are not following any such activity.
2) Keyword Stuffing
Keyword stuffing means putting many keywords in your content on website. Putting irrelevant and unnecessary keywords after every two or three lines doesn’t going to work with Google anymore. It is the technique that is used in earlier days and got success but with the advancement of the Search Engine’s Algorithm this becomes Black Hat SEO Technique. So what is the threshold level of using keywords in the content? You can check keyword density using some of the online available tools like below:
Check with these tools and optimize your post so that it will net penalize by Google for putting lots of keywords.
3) Duplicate or Copied Content
It is the worst Black Hat SEO Technique that you can use and it is the most employed technique and most of the times by new Bloggers. Google index each page and post of your product and if there are more than one entry present for same topic and with same content then Google will mark those as Spam and may result in de-indexing of those pages from the search results. WordPress users can use plug-in which can easily find out the duplicate content and administrator can take the action accordingly. This is the Duplication of content within the site but what if you copy content from some other website then it comes under Copyright infringement and Google doesn’t like those pages. You can obviously write on the same topic but try to change the content and write it in your unique way and always check the plagiarism before posting the data. To check plagiarism online please visit the following links
See the following screenshot in which I have check the plagiarism for the entire article.
It is 76% because i have used the links and some quotes for which i have give the reference.
References:
[1] Wikipedia
[2] WebMaster Tools
very well explained! About the Duplicate content, If you notice, there is always duplicity of information nowadays on the net. However, the tools that you have mentioned outlines how to proceed with writing content without violating the Google policies.. Thanks!!
Exactly! Nice post. The aim of Google’s Panda / Penguin updates is to level up the playing field, making it equal for all webmastes and sites. People are just intimidated with the various numerous SEO tips and techniques. But when done correctly, it is actually rewarding.