The Importance of Using SSL Certificates for Websites

SSL, or Secure Sockets Layer is a complex cryptographic protocol meant to ensure the safety of communication over the internet. SSL Certificate, on the other hand is a file signed digitally for a particular domain name or names, and comes with the issuer’s signature. For website owners, SSL certification is vital, almost mandatory. Here we look at five benefits of SSL Certificate to websites, and why you consider obtaining certification this 2020.

#1. SSL for data protection

Protection of data is the core function of an SSL certificate through protecting client-server communication. Once SSL is installed, all the information gets encrypted. That means that data is secured, and can only be accessed by the intended party as all the other parties can access the key to open it. Data is usually turned into a format that hackers cannot decipher, regardless of whatever skills they use.

#2. SSL for identity affirmation

Another important aspect of an SSL certificate is to authenticate a website. Getting identity verification happens to be one of the key elements of web security, especially at a time when the internet is getting increasingly deceptive. The process of SSL certification involves a system of validation by a Certificate Authority (CA), who in this case is an independent third party. The CA verifies the identities of both the applicant, and the organization, after which your website obtains trust indicators following approval.

#3. Better ranking in search engines

Every website aspires to achieve top ranking on Google, but there are so many steps involved for that to be attainable. Following the 2014 changes made by Google to its algorithm, an upper hand has been given to HTTPS-enabled websites. It is evident that these websites have far better chances of ranking among the top pages of search engine results, which means they are more likely to attract more converting visitors.

#4. SSL for satisfaction of PCI/DSS requirements

PCI/DSS requirements have more to do with websites where online payments are involved. As it stands, there is no way your website can receive online payments without being PCI compliant. Among the 12 key requirements set by the PCI (payment card industry), SSL certificate installation happens to be one.

#5. SSL for improved customer trust

Online businesses thrive on trust among other factors. Customers are more inclined to dealing with businesses they can trust, and one of the best ways to ensure the same is through installing an SSL certificate. Valid certification ensures that your prospects have more confidence in the authenticity of your business, and will not hesitate to transact with you, provided they have confirmed that their data is secured.

In a nutshell

The success of a website is hinged on a myriad of elements, and a combination of legal structures. However, due to the nature of the online platform, trust is everything. Website owners must invest in securing their businesses with an SSL certificate from a reputable dealer. In light of all the above benefits, it covers a host of important details about a business that potential customers would want to use to vet your undertakings.

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