We use it to communicate with friends and family, to update social media, quickly access information and data, and most of us struggle to survive without it. We are, of course, talking about the mobile phone – but, could it be that the humble mobile is also your best marketing tool?
An Omnipresent Omnichannel Marketing Tool
The mobile phone may be small compared to laptops and desktops, but many of us have a more powerful mobile phone than we do any other device. As such, it can be used for calling, emailing, and using social media channels, which makes it a viable omnichannel marketing tool.
What’s more, if you’re not reading this on the screen of your mobile, you can probably reach out and grab your phone – most people have their mobile phone by their side all day, every day.
Your Own Personalised List, Years In The Making
Your mobile phone is undeniably powerful, but it is the data that it contains that can be leveraged to nurture leads and generate sales. You have been gathering contact details for years, and even if you upgrade your mobile phone and send your old model off for mobile recycling, you probably have details of contacts that you have known for 5 years, 10 years, or more. If you aren’t using these contacts, why not?
Marketers often roll out the phrase “the money is in the list”, and this is especially true with a list that you have curated yourself over years of your life. You will have more precise details about the people in your contact list, than you could ever hope to acquire when buying or otherwise growing a list.
Your mobile phone lead pipeline is unlikely to be perfectly clean. You will have email addresses for some contacts, social media accounts for others, and phone numbers for yet more.
This isn’t a negative factor, however, because it means that you have a preferred method of communication for most list members. You also have a direct line that should prevent your communication from being manually or automatically filtered out.
Funnel Your Sales Prospects
Use your address book and create a full list of every single contact you have. Categorise them according to how well they know you and what you do, ranking them from 1 to 4.
Contacts that know you personally and know the precise details of what you offer would be categorised as a 1, while people that barely know you and have very little idea of your products or services would be a 4.
You should also categorise your leads. As long as you love what you’re offering, you should have no problem trying to sell it to any group, but you will speak differently and use a different marketing message for close family friends compared to a contact that you made at a business meeting three years ago and haven’t spoken to since.
If you have 2,000 contacts in your phone book, and only deem it appropriate to speak to 10% of these people, that’s 200 leads already. Also consider that these people will be more inclined to spread the word on your behalf, because they have some degree of connection with you. Using your mobile phone contact list could kickstart an effective word of mouth marketing campaign.
Start Making Contact
Once you have a clean, categorised list, it is time to start contact the members of your list. Use their preferred method of contact, whether it be phone, email, social media, or some other channel. Provide details according to how well they know you and what you are offering, and provide links and personalised offers to help convince your contacts.
The list of contacts on your phone could be enough to propel your business to the next level, if used properly. As well as using your existing list, continue to grow the names and contacts in your phone. Ensure that you transfer all your contacts before sending your old model for mobile recycling.
The majority of your targets use their mobile phone as their primary means of communication, so it makes sense that you should use your mobile phone to help attract them.