As a business owner or marketer, you have probably searched for how to check Facebook shares in a bid to increase your visibility on social media. You are not alone. Many business owners are increasingly finding interest in participating actively on social media, this being a platform that has captured a larger group of people, who in their eyes are prospect customers.

Growth inevitably comes hand in hand with change, and social media might be the big change your business has needed to break bridges in respect to growth.

Read on to find out how you can grow your business using social media:

Identify your goals and objectives

Social media can prove to be very overwhelming for influencers and celebrities, leave alone new users. With such a great risk of getting lost in the space of instant messaging and information sharing, it is important that you clearly identify your goals and objectives, those that you are to achieve while on social media. This means channeling all your efforts to the success of your business.

Link your social media accounts on your site

Placing the icons of your social media networks on your site ensures that there exists a link that can direct people to and from your site through social media platforms. It is your responsibility to make it easier for people to follow you, both on social media and on your site.

Specify your audience

While it is important to gather a large following on social media platforms, it is of greater value to have a specific audience to which you convey your messages.

Since social media is a platform you intend to use to grow your business, a specific target audience will compliment your brand through the relevant feedback they give to your messages.

Provide value to your audience

This tip starts from understanding your audience by analyzing their needs and preferences, enough to be able to develop content that interests them.

Social media will work for you if you can count on your audience to share your content and make your topics a conversation. This is only achievable if they find your content valuable and a solution to their needs.

Embrace an open approach

Businesses venturing into social media may tend to tag along the formality in the offices.

However, social media is more interactive in nature and encourages informality in communication. For this reason, let your guard down and be flexible in the way you interact with your audience. Let them know you are human by the way you integrate humor, emoji guide and GIFs in your posts.

Share posts frequently and consistently

Have a well laid out plan f how you intend to remain relevant on social media by the frequency of sharing.

While some social media platforms are more interactive than others, the time in between posts you share should be adequately considered. For example, Twitter may dictate a higher level of posting than would LinkedIn of Facebook.

Respond to feedback

Activity on social media guarantees opinions and ideas from people, among which criticisms are evident.

For the growth of your business, it is important to create a reputation of proper handling of customer feedback. This makes your stand out as an authority in your industry, and builds confidence and trust of the audience in your business and content you are sharing.

Optimize your social account

With the knowledge that SEO works to the advantage of your site, optimizing your site is also very important for the growth of your business on social media.

People may be cognizant of your brand but unaware of your social media accounts. Ensure you optimize keywords that are relevant to your industry, providing an answer to all the searches your audience make.

Widely share your content

Sharing information on your site may be limited because of the need to avoid duplication, but social media works differently.

Share your content widely with as many people as possible, and do not shy away from sharing content more than once, careful not to be too obnoxious about it, lest your content be passed off as spam.

Even though there are many aspects of a business that determine the growth of it thereof, every little effort to achieve it is encouraged. Do not then hold yourself back from using social media for your business after reading through these fine ways growth can be reached at!