Marketing content has become the be-all or end-all within management nowadays. If you aren’t marketing your content correctly then the chances are it isn’t getting the traction that your high-quality content deserves. The tools on offer are used in a variety of ways by different companies, but if you aren’t already using them, you have already fallen behind.
Content is critical, always has been and always will be. This tool will help you find the best material to write about. It will search the web to find the keywords that are most popular.
It is a perfect way to ensure that your content is reaching your specific target audience; you can find what specific channels are publishing; meaning that you can write content especially for this.
Mailing lists have always been important for spreading information. This tool will do all the work for you by posting emails to promote your fresh content. The purpose of this tool is to increase efficiency in creating emails to send to the people who can push your work (journalists, influencers and contributors.)
Not only does it save time by posting out updates on your current published content but it also replies or follow-ups with the same people that have been previously emailed to get the best possible results.
Outreach is a fantastic tool to use as the market for pushing content through social media is becoming robust, with millions of pieces of content published every day. This will give you an additional benefit as it is a route far less travelled and keeps you ahead of the game.
Gambling companies such as NetBet are the leaders at distributing information via email. They e-mail information such as offers and new games that are available.
Nobody runs every department by themselves anymore. There are often big teams involved meaning that communication between members is hard and sometimes wires get crossed, making for confusing content and strategies. Trello eradicates the risk of that as all team members are included on message boards where messages can be easily accessed.
You can easily assign tasks through Trello, with boards, lists and cards on offer meaning that teamwork will flow seamlessly. You can leave tasks on the boards with specific comments on what the jobs require. It is a brilliant organisation tool that will see productivity within each department improve. It will take out the guessing game, and every member will know the exact marketing plan.
Tweriod is another smart tool that will increase your chances of being seen on social media channels. It is essential to market your content on Twitter and Facebook after all that is where most people are these days. With this tool, it can help you to publish the material at the right time when people are listening. It will use your followers and analyse when the best times and days to tweet are.