A solid website is integral to the success of a small business. Read about the many reasons to choose WordPress CMS for your business.
You need to choose a content management system (CMS) to build your website. What’s a content management system? Let’s put it this way, it’s a way to build a website and update it regularly without hand coding the site yourself.
There are different CMS out there, from Drupal to WordPress. These are the top ones, but many websites lean towards WordPress. In fact, about a third of all sites online are powered by WordPress CMS.
Should you do the same? If you’re getting started with a website for your business, read on to learn why you should choose WordPress for your site.
- Ease of Use
The main selling point of WordPress is its ease of use. It has a “what you see is what you get” (WYSIWYG) editor, so you can create pages and blog posts in a couple of clicks.
Installing it and customizing it are simple, too. There’s no reason why WordPress will present a programming challenge for your site, even if it’s an ecommerce site.
- It’s Free
Free is good, isn’t it?
Yes, WordPress is free. It’s open-source software supported by a huge community of developers that make improvements to the core software. They improve security and the overall functionality of WordPress.
It seems like that for a free version of software, there’s a new update released every week with small improvements.
- Security is Important
Security is a critical part of any website. Since so many sites rely on WordPress CMS, it’s a frequent target for hackers. The CMS itself has made a lot of improvements to its security in the last few months.
It’s also supported by developers who offer plugins to improve security that much more. There are plugins such as WordFence that give your site an extra level of security.
One important thing to note. Just because you have these security protocols in place, it doesn’t mean that you’re off the hook and there’s nothing left for you to do. Your responsibility is to make sure that your website and plugins are always up to date.
Anytime a new update is released, it’s usually because there are improvements to security and vulnerabilities are closed up. Hackers usually get into your website by exploiting older versions of software.
- Can Be Used for Any Type of Site
Do you know what kind of site you need? Are you starting a blog? Do you just need a standard business website? Are you going to have an ecommerce site?
The great thing about using WordPress is that you can use it for all of these purposes. That makes it much easier when you’re starting out. For example, let’s say that you’re starting with a blog about your favorite topic.
As your blog grows, you decide that you want to add an affiliate store or sell products and courses. Instead of migrating to a new CMS that will handle that, you can just add an ecommerce plugin like new commerce to handle that.
That makes your business life much easier as you’re scaling your business up.
- Mobile Friendly
Mobile devices are driving more traffic to sites than desktop devices. Your site needs to be able to support mobile devices and desktop devices.
That can impact your site’s usability and appearance in search results.
Yes, WordPress makes it very easy to create a mobile version of a website, even ecommerce sites. Most themes that are available or WordPress are responsive. That means that they respond to the screen size of the device.
The best part is that your site is accessible from the many devices out there and you don’t have to do the programming for it.
- Hosting Companies Support it
You have to have a great working relationship with your website hosting company. Your hosting company is responsible for reliability – making sure that your website stays up and is fast.
Any delay in loading your site could hurt your business as users won’t wait for it to load. You want your host to support WordPress to ensure that there are no technical issues.
Fortunately, most hosts do support WordPress CMS and have special hosting plans just for WordPress sites. They also offer one-click install, so you can install the CMS easily.
- Thriving Developer Community
The biggest benefit to having WordPress as your CMS is that developers who support it. There is literally nothing you can’t do in WordPress to customize it.
Do you need security? There’s a plugin for that. Do you need ecommerce? There’s a plugin for that. Do you need to compress images? There’s a plugin for that. You get the picture.
There are over 55,000 plugins for WordPress that will allow you to accomplish just about anything to customize your site.
- SEO Support
What’s the point of building a website if people can’t find it? That’s where marketing strategies like search engine optimization come into play. You want to make sure that your site is set up so search engines can find and index your site.
Yes, there are plugins for that, too. Yoast SEO and All-In-One SEO are two of the top SEO plugins.
There are so many more reasons why you want to adopt WordPress CMS to run your website. Check out this article to find out what they are.
Start to Use the WordPress CMS for Your Site
When people visit your site, they’re going to want a crisp, clean look. You can get that sharp look by installing the WordPress CMS and using a theme to give you the look that you want.
You’ll find that WordPress has a lot to offer. It’s cost-effective, easy to use and there’s a huge developer community that gives you any functionality that you need. You can use it for any type of site, whether that’s a simple landing page or a full-on ecommerce store.
That makes WordPress a clear winner in the CMS world. No wonder why so many sites use it.
Do you want more great tech tips? Check back regularly to find articles about blogging and making money online.